Recent roles

Try

User Researcher / 09.23 to 01.24 / Remote
Project allocated at Itaú Bank. Extensive usability testing conducted to validate the new digital experience of the Itaú app. Reports with recommendations and solutions. Utilization of SUM: Single Usability Metric (Method for combining different metrics). Discussions with the product team on strategies and good usability.

Dasa

User Researcher / 06.21 to 07.23 / Remote
I was part of the CX area. I started at the Exam Results Squad and later with telemedicine on digital platforms: website and app. My contributions were to continuous improvement and product innovation. This included studies to solve problems, creation of new features, mapping of navigation patterns, behavioral studies, and discoveries of trends and business opportunities. My OKRs were based on Digitization, which basically meant moving the physical experience (Lab) to the digital experience (mobile website or app). I always sought to communicate the UX research strategy to the entire company.

LOFT

User Researcher Design Ops / 03.16 to 07.16 / On-site
Real estate company. First I joined the DesignOps team with the challenge of fostering a research culture within the company. My role involved scaling research efforts by empowering and encouraging team members to conduct their own research. We operated like a research consultancy, creating templates, participating in planning and analyzing results, and moderating internal dynamics. I always focused on optimizing processes and adapting research methods and techniques to fit Loft's context. Sought to improve the UX research process (debrifing) by creating best practices and ethical guidelines and thus ensuring speed, quality and economy in the execution of research.

User Researcher / 07.16 to 08.18 / On-site
Tribe Buyer Traffic who was responsible for the shopping experience. Responsible for research that involved understanding the needs and behavior of the 2 main personas: buyer and real estate agent. Together with the team of data scientists, I monitored studies of the São Paulo city map to identify opportunities. Often applying collaborative dynamics to improve the product. An example was the project: Heuristic Lovers, which in addition to promoting collective intelligence, helped team collaboration and engagement. It was very successful and I was invited to teach the method to other teams.

Santander Bank

User Researcher / 03.16 to 08.18 / On-site
Expertise in research projects or validation of Omnichannel customer experiences throughout Brazil. Aiming at refining banking transactions (payments, transfers) or product acquisition (account opening, credit card, consortium, insurance, real estate financing). I joined Santander as a UX designer and was initially part of a credit card team. I managed the credit card acquisition experience, focusing on optimizing performance, engagement and conversion rates. I monitored the user experience, including navigation flow, information architecture, design and even tone of voice. Over time, I was transferred to work in a new cell called Data & Insights, made up of Data Analysts and Researchers. This area worked as a hub, receiving requests from various departments of the bank, including Customer Experience, Investments, Credit Card and UX. I participated in ambitious projects, such as selling 1 million credit cards in a short period. In the continuous improvements of the acquisition funnel, extensive usability testing and abstesting were part of this achievement.

B2W / Lojas Americanas

User Experience Designer / 04.12 to 11.15 / On-site
My goal was to ensure a smooth and pleasant shopping experience to impact conversion. Improve user experience by optimizing website and application interfaces. I created wireframes and prototypes and tested designs to improve navigation, conversion rates and customer satisfaction.