I am a researcher with over a decade of experience in digital experiences. My professional journey is based on Design and Research. Over time, I have worked as a graphic designer, interface designer, information architect, UX designer, etc. In short, within the design field, I am constantly improving myself to stay aligned with the market.Throughout my career, I have worked in unicorn startups and large multinationals in digital transformation.
My journey as a Designer has taken me to cities such as São Paulo and Rome, reflecting a transition from design to research, driven by a passion for people and improving digital products through deep empathy.
By identifying patterns in user behavior and analyzing emerging trends, I uncover valuable consumer insights. In this way, I help shape strategies that resonate with greater customer satisfaction, driving innovation and creating sustainable and scalable product solutions.
Currently, alongside my main work, I am dedicated to the study of Ethical Design with a focus on AI, believing that designers should leverage AI to optimize processes while remaining mindful of risks such as misuse and unintended consequences.
"I believe the best way to learn is through real experiments - trying new things, reflecting quickly, and iterating."
