UX ERGONOMIE

Greetings! I'm Sheila, a User Experience Researcher from Brazil. I hold a master's in Human-Computer Interaction, solid market expertise data-driven approaches, and excel in long-term strategies for decision-making.

Experience in sectors including finance, healthcare, and e-commerce, with experience at companies such as: Bank Santander, Bank Itaú, Porto Seguro, Dasa, Loft, etc. My goal is to help build simple interfaces and memorable interactions that reflect useful, profitable, and ethical experiences. Learn more

selected projects

Case Study
AI-Driven Health Scoring: A approach to personalized self-care

Research Attitudinal
Healthcare
Machine Learning
AI

Case Study
Segmentation: Transforming numbers in user profiles

Segmentation Experience
Persona
Behavioral Research

Case Study
Boosting Real Estate Financing: Strategies for Digital Channels

Bank
Real State
Purchase funnel

Applying heuristic evaluation across the squad remotely

Heuristic Evaluate
Research scalability
Teamwork

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medium articles

The lack of financial education, transparency, and poor banking services in Brazil sparked my interest in understanding people and the human mind. This led me to explore the ethical implications of design.

Technological advancements simplify daily tasks but amplify vulnerabilities and manipulate choices. This raises ethical questions about moral principles in human interactions.

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“Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people”— Thomas J. Watson Jr, CEO of IBM

Linkedin Medium Researchgate