Works

Campos Elíseos + gentil App
Client:Porto Seguro
Description: Campos Elíseo is a neighborhood in downtown São Paulo that has several urban problems, such as: trash on the streets, burned-out streetlights, lack of accessibility on sidewalks, etc. The app was created to be a practical and efficient channel for reporting these issues and directing them to the appropriate agencies. The research involved mapping and categorizing the problems and field research with residents. And the implementation of some features, such as: Integration of the camera with the cell phone's GPS for sending more alerts.

Social Innovation Enhancing User Experience with Chatbots
Client: Dasa
Description: Participation in a chatbot creation project aimed at reducing the support team's workload. Pain points, such as appointment scheduling, were mapped out. Using the "decision tree," the chatbot flow was structured to ensure it could understand and respond appropriately to various patient queries. Prototypes were tested with real users to validate conversational paths, iterating based on feedback.

Chatbot

Workshop de Design Thinking to develop App
Client: Sem Parar [ TAG for paying road tolls ]
Description: Applying the Design Thinking approach with company employees and some clients. The idea was to understand the points of improvement and opportunities across the entire service ecosystem, and thus develop collaborative and innovative solutions.

Design Thinking

Workstation App Bank Itaú
Client: Itaú-Unibanco
Description: Creation of an app and web services for the bank's administrative services. Aiming to improve the experience and productivity of Itaú employees by simplifying their journey on the portal and increasing t he use of self-services, creating a completely digital work environment.

Design Sprint

Lower Class Financial Behavior
Client: Carrefour
Description: The company wanted to attract the low-income class by offering credit cards. To achieve this, we conducted a focus group to understand the financial behaviors and challenges of this demographic. Explore your needs and preferences in relation to financial services. We handle participant recruitment, moderate the sessions, and prepare a written report of the results.

Financial

Segmentation
Client:Carrefour
Description: Research was conducted to build user personas for an e-commerce platform. This involved collecting qualitative and quantitative data through surveys, interviews and analyzing user behavior. The insights helped identify key customer segments. These personas provided a clear understanding of user motivations and preferences, guiding the development of personalized user experiences. The result was a more user-centric approach, increasing customer satisfaction and engagement.

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